The old ways of marketing may have worked in their heyday, but today’s audiences and consumers require new levels of relationships, more information and a different brand experience. To sell your product and make your business flourish, you need to leave some old school marketing tactics behind and embrace some new ones.
Old School: Talking At Your Market
In the days when billboards, television commercials and magazine ads were the best of the best when it came to marketing tactics, businesses were limited in their conversations. They could talk at their markets, but they couldn’t have two-way conversations very easily.
Use your blog, Facebook page, Twitter account and website to reach your market and make it easier for people to reach you. Listen to what people are saying, take feedback seriously and don’t forget you can always find out exactly what your customers are thinking by asking them.
Old School: Purely Promotional Ads
You’ve seen those vintage ads and older marketing materials like brochures that do a great job of advertising something. They promote a product well, but they don’t provide much value.
Old School: Go Straight to the Customer
It used to be that marketing was focused entirely on getting ads, promotional copy and products in front of the customer. While this is still important, there is a better approach, which can actually bring more value to your business.
Old School: Using a Few, Separate Channels
Marketing used to involve choosing a few channels, like print ads, television ads, or event promotions, and then using each one separately. This worked, but in this day and age of content and instant access to information, markets want more.
Old School: Always be Selling
It is definitely true that you need to constantly work toward closing sales, and without sales your business can’t succeed. But, by constantly selling yourself and being “that person” that shows up to every party ready to promote a new product, you could be turning potential customers off.
NOTE: This article is originally published at this website: