Friday, January 11, 2013
Traditional Retail Marketing Becoming Obsolete
By Tom J. Kennedy
Traditional retail is in a steady decline because of (a) the growth of internet marketing in general and (b) the growing popularity of the SDI (Self Directed Income) industry in particular.
NOTE: The SDI industry is otherwise referred to as the Multi-Level Marketing Industry or the Network Marketing Industry.
The common retail model has not changed much since it was birthed in the mid-1800’s. Initially, products were manufactured in Europe and transported by boat to various ports along the eastern United States. Next the products were packed into horse-drawn stagecoaches that delivered them to the general stores.
The only difference with the modern, retail, marketing model is that more and more products are being manufactured in third world countries – with China being the leading manufacturing company – and in 2013 most products are transported by plane from China to airports in the various urban centres.
Instead of stagecoaches we now have trains and trucks to pick up and deliver the products to the retail stores. In this 21st Century we notice that general stores have been replaced, by department stores, big box stores, outdoor malls with multiple franchise outlets and gigantic indoor megamalls.
Indeed, the traditional, retail, marketing industry is in flux and its eventual collapse will be inevitable because of reliance on a centralized, marketing model that was functional in the 19th Century.
Now in this 21st Century, the SDI industry is leading the way with its unique marketing model that is focused on decentralization where the transaction costs are much less for home-based, SDI enterprises.
For example, the “home office” of a modern, successful SDI company commonly manufactures its own brand name products and it relies on a database or network of active SDI entrepreneurs to market the products and/or services directly to consumers by “word of moth” and/or “click of mouse.”
Of course, the success of SDI entrepreneurs is based on long term, monthly, repeat sales. The best way to acquire repeat, monthly sales is to (a) offer quality products and (b) establish good relationships with committed customers – whether they be retail customers or wholesale customers (other SDI entrepreneurs who are enrolled within your network or team.)
Whether they are retail or wholesale customers, the challenge is to get to know your customers and earn their trust. When customers are satisfied that you are ethical, reliable and punctual, they are quite likely to remain as good customers as they embrace the idea of shopping with our own loyal networks.
It is noteworthy that SDI entrepreneurs themselves have the opportunity to be their own best customers and purchase the products and/or services direct from the “home office” of the selected, SDI company, at wholesale prices for their personal use. And while doing so, they are operating a home-based, SDI enterprise and thereby qualify to reduce annual income taxes by qualifying to deduct various, legitimate, monthly expenses not otherwise available to wage earners or salaried workers. More details explained in this article: “Tax Benefits Of An SDIEnterprise.”
As end consumers who commonly purchase consumable products on a monthly basis from the “home office” SDI company, this ever-expanding group of SDI entrepreneurs are the maverick entrepreneurs who are daring to create paths for others to follow.
Yet another bonus motivates maverick, SDI entrepreneurs to push the economic envelope to the limit. SDI entrepreneurs who double as “usuryfree creatives” quickly realize that since they are uniquely positioned to purchase products and/or services at wholesale prices they can sell these products locally and accept a combination of federal cash and any usuryfree time currency.
In summary, SDI entrepreneurs can offer these products and services for sale to family, friends, neighbours, working colleagues, acquaintances and anyone else in their respective spheres of influence and accept any usuryfree time currency for the retail mark-up portion of the sale. This action with expand the usuryfree time currency movement and expedite the ushering in of the new age of usuryfree living.
Assume that a popular product has a retail price of $50.00. If the retail mark-up is 40%, then the SDI entrepreneur can sell the product for $30.00 (federal cash) to cover any wholesale costs. By inviting the consumer to pay the retail mark-up portion of the sale ($20.00) with an equivalent amount of usuryfree time currency, the SDI entrepreneur is expanding his/her local database of time-traders and introducing one more consumer (debtor) to the possibility of experiencing the reality of usuryfree living.
I daresay that in the not-too-distant future, an innovative “home office” of a new SDI company will launch a corporate, usuryfree time currency and permit its network of SDI entrepreneurs to purchase the products and/or services with a combination of federal cash and the corporate, usuryfree time currency.
And the participating, SDI entrepreneurs will agree to accept their monthly sales commissions in a similar ratio of federal cash and corporate, usuryfree time currency. This will make the cycle complete and all who choose to participate will be winners.
Eventually, every participating SDI entrepreneur will be invited to add any skills, talents, other products and/or services (beyond those of the selected SDI company or companies) to a larger database. All SDI entrepreneurs will be invited to become loyal shoppers within the respective and inter-active databases of the participating SDI companies. This simply means being committed to change the way we spend our money – less and less with the giant transnational, retail corporations and more with local merchants and SDI, home-based enterprises.
Yes, the entire landscape of conventional, retail, sales and marketing is changing with the evolution of the SDI marketing model. As retail and traditional marketing models collapse, the SDI industry is perfectly positioned for future, exponential growth.
I predict that before 2020, the SDI industry will shift to a full momentum phase and multiple millions of active, motivated and excited SDI entrepreneurs will create a growth surge that will become the catalyst that ushers in the new age of usuryfree living.
Let’s kick-start the process during 2013, The Year of UsuryFree Living. To get a better understanding of the SDI industry, its past and its future potential, readers are invited to read and re-read this article: Analysis, Projections, Observations & Proposals ForThe SDI Industry
Readers are also invited to review these articles:
When you are ready, you are invited to enroll with Max International (see website below) and participate in the fundraising project for The UsuryFree Network by ordering your choice of “health and wellness” products. http://www.max.com/401808